Staff Biography - Carl Picar

In detail, what is your role at Think IT?
I am a Digital Content Specialist. My role is to create content, plan, schedule, implement, and report on various marketing systems to attract potential clients.

What is it that drives and encourages you within your work and personal life?

My drive is my family who always support and encourage me to better in everything I do.

Who, or what, was the biggest influence in your career today?

My dad, he is very humble and knows how to take orders as well as lead, which makes him a great team player. He now works as a vice president for a Finance company.

Whose biggest fan, are you?

I am a huge fan of the film industry. I would say the filmmaker James Cameron. He has always been in tune with technology especially when he created the movie Avatar, which revolutionized the film industry because of the ground-breaking motion capture technology that was used. I am a great aficionado of people who can merge technology and storytelling.

What accomplishment are you most proud of within your job role at Think IT?

Being a part of THINK IT I have ideas I want to nurture to bring forth amazing things within the company.

What technology most excites you?

Virtual Reality excites me the most. This type of technology, while seen mainly in the entertainment industry at present is also being used for educational purposes through simulations and such. For example, Engineers on an oil rig are using this technology to train in various scenarios.

What areas should business be focusing on when it comes to technology?

Artificial Intelligence. Being in marketing, there is a lot of A/B testing that can be done to see which ads work and which don't before running an entire campaign. A.I technology is enabling marketers like me to subdivide customers into distinct personas and understand exactly what motivates them. A.I. still relies on humans to do the initial setup and guide the way. Once that is done, by using machine learning and A.I algorithms to help optimise the campaign.

What do you like to do in your spare time?

I have a passion for photography and also like producing travel videos. I have an Instagram account in which I upload my travels and have a YouTube channel to which I post creative video content. I don’t have a lot of content yet, but I am getting there slowly. 

If you could gain one super-human power, what would it be?

Teleportation for sure! Home is miles away and it would be great to go back home on weekends and not have to think about expensive plane tickets and the wasted time to get back and forth.