Jan 3, 2020
Trust is key when it comes to customers converting and purchasing your products or services from you. They need to trust what you say is reflected in your actions and know they will be supported or receive the product promised.
The challenge is, trust cannot be established right away and is built over time. It is not something rushed or forced and must be earnt naturally.
The value of establishing a solid base of long-term customers is more cost and time-effective than constantly acquiring new business. Not only does earning trust from your customers retain them, but it will assist you with new leads and sales through word of mouth.
seen as trustworthy and building a loyal client base is important when it comes
to your business and we have highlighted 5 ways you can build customer trust
and long-term relationships.
Customers Trust Customers
Companies are always going to paint themselves in a positive light, and no matter how trustworthy they come across, consumers are always going to trust other consumers as they have had real-life work experience with you and can vouch from a customer’s point of view.
This is why client and customer reviews on your website are so valuable. You can utilise those reviews to your advantage and have them published on your Google Business Page, social media channels or create testimonials for your website.
consumers will always instil more confidence in prospective buyers and make
them feel comfortable giving your business a chance and trust your brand right
from the start.
Customer Service is Key
Providing high level customer service has major impact on retaining your customers and building their trust.
It is vital to set high standards of providing a quick turnaround with work and of quality. Go the extra mile for your customers and don’t just turn to the most cost-effective way to resolve issues, this can cost you more down the line.
Businesses outsource and are willing to pay the price if it means they get the end result they are after, or even better, have their expectations exceeded.
There is no one size fits all approach to serve your customers, as they are all individuals and like to be treated so. Although you have frameworks in place, adding those extra efforts and your personal touch will go a long way in building trust and a long-term working relationship with your clients.
Make it Personal.
Customers are more likely to purchase from you when you treat them like a human. Sounds simple, but when things get busy and automated processes are in place, creating that personal feel for your brand can be overlooked.
Building a brand that speaks to your customers like a human being will make them feel comfortable to buy from you. This not only applies in marketing and advertising, but also how you interact with customers and clients.
follow a rigid script as that will make you sound robotic, instead encourage
your communications to clients and customers to be engaging, real and human.
Online Security is Key to Prevent Loss of Trust and Financial Setbacks
It is crucial your customers feel safe when they purchase from you. For example, if the online checkout process for your shopping site is tedious and hard to navigate, visitors may suspect the platform is not secure.
Basic measures such as using trusted payment options
and implementing an SSL certificate are ways to assist with customer trust
online. SSL certificates are used to encrypt personal details such as credit
card details, login information or any other sensitive information to prevent
confidential information being exposed. This can lead to not only loss of
trust, but major financial setbacks, so it’s key to have IT infrastructure
management procedures in place.
No More Spam Emails
Not only does spam emails make your IT infrastructure vulnerable to cyber-attacks, but customers who receive spam emails supposedly from your organisation will instantly lose trust and disengage with your company going forward.
You can block spam emails by implementing a hosted spam filtering solution on top of your hosted email services. This solution can also be used to blacklist suspicious domains and ultimately assist with building that customer trust.